Hi, currently, i am using adword to generate traffic to my content website. But i found that ROI is not good. Should I buy a few targeted keywords or hundred of relevent keywords ? I only use exact match for my keyword. Should i use Broad, phrase or exact match? my adwords campaign alwalys have bad quality score. The min bids is $10.00. How to solve this problem ? Thanks & regards.
use the more number keywords you can, but be careful to do not add non relevant keywords with your business. The more number keywords you add you have more flexibility to bid lower, do not depend to much when some of the keywords go inactive and more keywords means cheap traffic to your site. Probably you are not writing relevant ads or your landing page has quality problems. - Try to write relevant ads for your keywords (separate into different adgroups if needed) - Check if your site is according to AdWords quality requirements: https://adwords.google.com/support/bin/answer.py?answer=47884