keyword effectiveness index

Discussion in 'Search Engine Optimization' started by veecreate, Jul 12, 2011.

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  1. #1
    what is mean by KEI and how it will help in seo
     
    veecreate, Jul 12, 2011 IP
  2. honyflights

    honyflights Peon

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    #2
    I dont have good knowledge on this But I know we make a report where we set the keywords with their priority and add them effectiviness.

    Suppose our priority is SEO then first of all we creat a list for SEO
     
    honyflights, Jul 12, 2011 IP
  3. danielwood

    danielwood Member

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    #3
    KEI= Keyword Effective Index. Its a ratio of keyword searches to the sites in competition. So while finalizing keywords for your website compute the KEI for them and choose those have better KEI.
     
    danielwood, Jul 12, 2011 IP
  4. Egrove Systems

    Egrove Systems Peon

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    #4
    KEI=Keyword Effective Index. KEI is the ratio of keywords you have used into your webpage. SERP will be calculated based on the KEI.
     
    Egrove Systems, Jul 12, 2011 IP
  5. boushy

    boushy Active Member

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    #5
    The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective.
     
    boushy, Jul 12, 2011 IP
  6. girish sharma

    girish sharma Peon

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    #6
    KEI:- Keyword Effectiveness Index is a measure of how effective a keyword is for your web site.Three axioms are the basement of the KEI :

    * The KEI of a keyword should decrease if the number of competitors increases.

    * The KEI increases if the number of searches increases. If a search term becomes more popular and the competition is stable or growth slowly, you have a more competitive term.

    * When simultaneously a keyword becomes more popular and more competitive and the ratio between popularity and competitiveness remains identical, its KEI should increase.
     
    girish sharma, Jul 12, 2011 IP
  7. veecreate

    veecreate Member

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    #7
    Thanks for sharing
     
    veecreate, Aug 1, 2011 IP
  8. Alan Smith

    Alan Smith Active Member

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    #8
    The Keyword Effectiveness Index compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your campaign.
    Suppose the number of searches for a keyword is 486 per month and Google displays 214,234 results for that keyword. Then the ratio between the popularity and competitiveness for that keyword is 486 divided by 214,234. In this case, the Keyword Effectiveness Index 0.002.
    The higher the Keyword Effectiveness Index, the more popular your keywords are, and the less competition they have. That means that you might have a better chance of getting to the top.
     
    Alan Smith, Aug 2, 2011 IP