how do these 2 names compares in regards to high QS(and lower cpc), if your site is about purple dolls(amongst other topics) Display and destination URL: Dolls.com/purpledolls or PurpleDolls.com (and a new domain and ad campaign for each color) I want to see how exact I should be planning my ad campaigns.
the second one. if you can fit your keyword in the domain name without making it too long, then do that..