Hi All, I launched a campaign yesterday and it received around 90K impressions with 10-15 keywords receiving majority of impressions and clicks and hence producing 3 conversions on the first day. As you would expect, I was delighted to such results on the first day of campaign..in fact first day of my first campaign ! But today results are completely different ! I found that the overall impressions have dropped to a drastic low of around 3K and ads are not triggering for most of the keywords which converted yesterday. When I use the Ads Diagnostic tool, I found a very low quality score for those keywords and the reason they say is the keyword itself, not the landing page quality or speed. What should I do ?? Should I just delete the keywords as adwords advises ? Or should I modify ad text ? Or should I bid those keywords up ? I am confused. Please help.