To what extent and in what ways do folks deem key word density to be of any importance - I have been told by several authoritative figures in the industry that this component is now of negligible importance or impact - any thoughts?
That is correct. Keyword density is not a usable metric. It is always best to write for your visitors not the SE's anyway or it reads poorly. Nigel
Thank you! I think the shorter and to the point is better, maybe Google pay more attention to that, thoughts?