heya ok..I have multible Campaigns, diff webistes, some with the same keyword format on site a for keyword a the cost is .07, but on site b for same keyword as site a the cost is .40 what up with that
ummm aaaaaaahahahahaha well I kind thought that would be the reply not much to be expected from adwords then eh? Thanks
Nah, don't try to make any sense of it... I started a campaign, it told me that I could bid one cent, so I thought "cool, Ill bid one cent" (considering that most of my keywords were typos and similar stuff that no one else bids on). Then I get a red note slammed on my face saying that all my keywords have been disabled and I need to bid at least 30 cents to activate them. WTF??? Why didn't they say that in the begining??
the calculations have recently changed, my understanding is that its based on your history of clicks for a keyword multiplied by your bid price, so if you have a lower clickthrough rate for one campaign you will have to pay more than a campaign which has a higher click through for the same word. e.g. to achieve the #1 ranking for the word "Sage" Click through of 2% @ click cost of £2 (2*2.00= adwords score of 4.0)) Click through of 0.5 @ click cost of £8 (0.5*8.00= adwords score of 4.0) I believe its this final calculation which is key in dictating your position, so it's as much about the clickthrough rate as it is what you bid. I've been at it for over a year now and this seems to be how it works although i expect there may be other factors.
I started a campaign and bid $0.01. Adwords wanted me to increase the bid to $5.00 on one extremely important keyword. I thought, yeah right. I didn't delete the keyword. The next day Adwords wanted me to increase the bid to $0.10. Same keyword. Same campaign. Why? Well, my campaign ran for a day and got a CTR above 1%. The CTR is a factor in your minimum bid. The price changed. I image your two campaigns have different CTRs. Now, CTR isn't the only factor, there are lots of factors that go into your minimum bid.
I started another campaign with all 0.05 keywords... but.. in the Content Total [?] — text ads spot the first click I got was priced at 0.19 ??? my Max CPC Bid is 0.05 I do like doing it this way better $199.20 over 30 days 4132 clicks Avg: $0.05 per click Max: $0.28 per click so I take it that max gives them the leaway to charge the 0.19 LOL
Guys (and Girls), I suggest you read through the adwords tutorials on the site. And then experiment. Run at least two different ads and see which one generates the highest CTR. With Google, high CTR leads to lower CPC.
I have never paid more for a click than my max bid. I don't think you're looking at what's being reported correctly. In general, CTR, current levels of competition and a number of other things weigh into Adwords keyword pricing. It takes time and effort to run a campaign successfully. Unless $ is no object be prepared to spend a couple hours - of course depending on the size of your campaign - each day modifying bids and testing new ad copy. Study, study, test, test then study and test some more.
0.3% CTR is bad...really bad. That's the type of CTR that will cause you to see that read "everything has been disabled" message unless you're willing to spend more per click. I have a search network only campaign (one of dozens) with 500 + keywords that's reporting the following so far today: Impressions: 81,396 Clicks: 3,978 CTR: 4.8% Average CPC: $0.05 When you start getting below 1% CTR you'll start seeing pressure to increase your minimum bid to keep the ads running. How many ads are testing per ad group? I try and have at least 10 variations going at all times. Kill off the ones with poor CTR and try and build off the ones with decent CTR.