We can use tools to find out the traffic estimate for a particular keyword. But how do we calculate how competitive the keyword is? I need the competitive index to determine if it is worth to compete for a spot in Google 1st page. Giving that my domain is only 9 months old. The domain age for the Top 10 for my desired keyword are all over 5 years old.
i don't know about it. but i found this topics another site: i hope it's helpfully for you. Keyword Effectiveness Index (KEI) The Keyword Effectiveness Index (KEI) gives an index of keyword effectiveness by comparing the number of searches for a keyword (per month) with the number of results for that keyword. (tip ->>)The Keyword Effectiveness Index also accounts for the Quality of competitors (I.e. Are many sites SEO-optimized for your keyword?). Keywords that result in a lot of highly competitive results that are well-tuned for SEO will be rated less than less competitive keywords. The Keyword Effectiveness Index (KEI) takes three factors into account: Keyword Popularity - this is defined as the number of searches done on the keyword in a particular time period (generally by month). Wordtracker provides a service which returns a measure for keyword popularity ("Count" in Wordtracker). We denote keyword popularity as “Pâ€. Competitiveness - the total number of search results. These Keyword results display in the top right of the Google results screen and similarly with Yahoo! and MSN. We denote competitiveness as “Câ€. Quality of competition - highly popular and highly competitive keywords should have a lower effectiveness index than keywords with lower popularity and competition. Therefore, a simple ratio of Keyword to Popularity will not be effective. The formula to calculate the Keyword Effectiveness Index (KEI) is then: KEI = P^2/C Scalability - Most KEI measures will be calculated using different keyword popularity measures (Wordtracker vs. Overture) and different keyword competitiveness measures (Google vs. Yahoo! vs. MSN). Therefore, it is good practice to compare keyword effectiveness indecies that were calculated using the same measures of Keyword Popularity and Keyword Competitiveness.
Hia and thank you very much for this. Was asked to define KEI and came across your posting. Much obliged!
Do people do this by hand? Is there a good tool that can actually check a large number of competitors for their level of SEO?
What criteria do you use? I use Andy Williams suggestion of KEI at least 10. The problem is, it is hard to find a lot of searches for those terms, most have less than 100 daily searches. What do you think?