keyword competition

Discussion in 'Keywords' started by huj, Nov 11, 2006.

  1. #1
    How do i find out how competitive a keyword is? I have a keyword that i know roughly how many times it gets searched per day. I want to know how tough it will be to take the top spot of the keyword.
     
    huj, Nov 11, 2006 IP
  2. Kaptain Kangaroo

    Kaptain Kangaroo Peon

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    #2
    Just study the competition to the top for that particular keyword. Check backlinks and how well they are SEOed. That sort of stuff, you know....
     
    Kaptain Kangaroo, Nov 11, 2006 IP
  3. websavvy

    websavvy Peon

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    #3
    Analyse the following in the top ranking domains for that particular keyword :

    No. of backlinks of each domain
    Presence of these domains in DMOZ / Yahoo dir
    Relevance of keyword with URL
    Domains particularly using the keyword in title, meta tages, etc
     
    websavvy, Jan 10, 2007 IP
  4. kh7

    kh7 Peon

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    #4
    kh7, Jan 10, 2007 IP
  5. thegypsy

    thegypsy Peon

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    #5
    Ok... here we go... huff-puff... deeeeep breath

    Researching KW/Phrases comes down to a few potential paths for data

    Search Operators (used to guage competition)
    Overture data (potential search data)
    NicheBot, Wordtracker,KW Discovery (provide various metrics)
    Manual (looking at top competitors of potential KW targets)
    PPC (run actual PPC campaigns to guage traffic)

    Here is some more on Keyword targeting strategies

    SNIPPET
    Quote:




    It is certainly a daunting tasks to identify the true competitiveness of a term and we created a basic formula to set a base line prior to approaching a term. Being ‘in the business’, it is all about ROI for me and my clients. As such, establishing a potential ROI on a given term is crucial in the greater scheme of things. Target the wrong terms, and regardless of ones rankings, the resulting traffic takes far too long to break even.
    In the end having the competitive data, link profiles ( of top competitors), which are .govs/edu can only get one so far. I still find I have to get dirty and closely look at the top 10-20 for ‘holes’ that can be capitalized upon. Some times the top 10 are just not there (available) for some ‘money terms’ (especially for NEW sites in the game)

    This is where the concept of LSI and Phrase based stuff can come in. It is more along the lines of ‘long tail’ approaches through constructed (via phrase extensions) or organic phrasings. The core of both areas is relevance. The theories apply to more than KW/P research though. It is inclusive of on-page factors and even link text.




    Then there is ; http://forums.digitalpoint.com/showthread.php?t=187120

    SNIPPET




    And finally.... huff puff.. KW Research Tools

    Keyword/Phrase Research;

    Keyword Verification; http://www.marketleap.com/verify/default.htm
    Keyword difficulty tool; http://www.seomoz.org/tools/kwtool.php
    Nichebot; http://www.nichebot.com/
    Keyword Density and Prominence; http://www.ranks.nl/tools/spider.html
    Top KW Analysis; http://www.abakus-internet-marketing.de/tools/topword.html
    Keyword Density Analysis; http://www.webjectives.com/keyword.htm
    Spy Fu KW Analysis; http://www.spyfu.com/
    Keyword Analysis Tool - http://www.mcdar.net/
    Keyword Difficulty Checker - http://www.searchguild.com/cgi-bin/difficulty.pl



    Keyword Suggestion

    Overture Suggestion tool; http://inventory.overture.com/d/searchinventory/suggestion/
    Google AdWords Keyword tool; https://adwords.google.com/select/KeywordToolExternal
    Miva Suggest; https://account.uk.miva.com/advertiser/Account/Popups/KeywordGenBox.asp
    Digital Point KW suggestion tool; http://www.digitalpoint.com/tools/suggestion/



    HOW'S THAT!! Weeeeeeeeeeeeeeeeeeeeee

    :eek:


     
    thegypsy, Jan 10, 2007 IP
  6. smfseo

    smfseo Well-Known Member

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    #6
    I find google trends more reliable then anything else.

    Relied on wordtracker for a term which it showed more thden 3000 searches per day and pumped in a lot of money to get to the top and guess what? I get 20-30 visitors for being at no 1 on google for that term :(

    As far as google trends is concerned you can do it this way:

    Take a term which you already rank at no1 on google or no2 or 3 and compare the search volume graph with that to get a good idea of what you be looking at once you are at no1 :)

    Works for me but IT IS NOT 100% RELIABLE :( you will still find a lot of lies in there:(
     
    smfseo, Jan 10, 2007 IP
  7. seojig

    seojig Well-Known Member Affiliate Manager

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    #7
    thanks gypsyguy,
    it was the most informative post.
     
    seojig, Jan 10, 2007 IP