Keyword Checklist Just writing this piece of info for absolute beginners who merely have some idea about SEO or for professionals who need a quick, short and simple checklist to keep in mind. Green color shows on page (on your website) keywords whereas blue shows off page (out of your site). 1) Keyword in URL 2) Keywords in Meta Tags (Title, Description, Keywords) 3) In Anchor Links 4) In Internal Links, External Links 5) In Content (blog posts, articles) 6) In headings, italics, bold and such styles