keyword broad match sucks ?

Discussion in 'Yahoo Search Marketing' started by stats, Sep 11, 2008.

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  1. #1
    Hi

    I got 2 keywords and bids like this

    widget - 15 cent
    widget for sale - 70 cent

    yahoo recently changed their minimum bids, and the keyword widget got a required 30 cent bid now, so my keyword "widget" stopped working

    and then the worst thing happened, all the searches with keyword "widget" got matched to keyword "widget for sale" and in fact i started paying 70 cent for the keyword "widget" .. and the keyword "widget" itself is a junk keyword for me, which doesn't convert almost

    I see lot of these in my server logs:
    Refferer - http://search.yahoo.com/search?ei=UTF-8&fr=yfp-t-501-s&p=widget&rs=0&fr2=rs-top
    Request URI - /?OVRAW=widget&OVKEY=widget%20for%20sale&OVMTC=advanced&OVADID=xxxxxxx&OVKWID=xxxxxxxxx

    So , in fact yahoo started charging top money for a junk keyword by simply matching the junk keyword with a top performing keyword ..

    1. can i get my money back from yahoo ?
    2. how do i prevent this from happening in future ?

    Thanks
     
    stats, Sep 11, 2008 IP
  2. muchacho79

    muchacho79 Active Member

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    #2
    I no longer use advanced match on Yahoo - it's standard (exact) match or nothing!

    Adwords, selects your exact match over Broad or Phrase match when possible, yet Yahoo doesn't do this. So I decided to just stick to exact match.
     
    muchacho79, Sep 14, 2008 IP
  3. splm

    splm Peon

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    #3
    Dont use broad match, they may send junk traffic....just disable and see you will get decent traffic.
     
    splm, Sep 14, 2008 IP
  4. Yelena

    Yelena Member

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    #4
    if you use advanced match, you need to use excluded keywords with it to cut off low quality traffic.
     
    Yelena, Sep 15, 2008 IP