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Keyword Bids are too high! What to do?

Discussion in 'Google AdWords' started by dandeedo, Feb 11, 2015.

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  1. MartinsAdWords

    MartinsAdWords Member

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    #21
    Try to optimise all kws that have low QS, according to reason being.
    Ad offer strategy that will maximize clicks over position.
    CPC's will be lower than what you'll set.
    Try different and longtail kws.
     
    MartinsAdWords, May 15, 2015 IP
  2. Sandra Hanks

    Sandra Hanks Greenhorn

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    #22
    There can be much higher rates for keywords but in your case it might be because of the high competition in the type of business you mentioned. However, there can be other ways to lower your bids. Try to research about new keywords which can be both relevant as well as have lower bids instead of putting high bids on current keywords.
     
    Sandra Hanks, May 21, 2015 IP
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