Keyword bidding strategy

Anyone experience of what works best -- Set max limits or Use budget optimizer?
I use the first, but wondered if anyone found it beneficial to use the second option.
Thanks
--

 

set max limits I would say

 

I have experimented with both..max limits is what works for me.

 

I would never suggest the budget optimizer.

 

Thanks guys, I'll stick with max limit.

 

Max.

But Google slants a lot of their tools toward Mom-and-Pop operations who aren't really interested in the whole business of PPC. If that describes you, you might want to use budget optimizer. You won't stay competitive, but you'll make a modest showing...

 

I use max limits