I made a mistake in analyzing my keyword and my site now tops for that keyword but there are no visitors. My domains are keyword rich domain. Now how do I keep the same ranking and change the keyword. Below is the example. Current keyword: Nike shoes-----ranks top but no visits Targeted keyword: Footwear----- no ranking but there are visitors and I need ranking for this. If my site is nikeshoes.com, how do I optimize it for footwear now?