Hi, I have not got any formal education on SEO. Whatever I am doing presently from whatever I learnt from internet and various SEO forums. I am very much interested in keyword analysis. I will tell you my method of doing that and will be expect suggestions and corrections from all you the seniors guys. I first understand the product or service of the website and then note down all the keywords that comes into my mind. Then I use those keywords in google keyword tool and look note down all revelant keyword avariations. I see the popularity of the keyword. Then I go to google and use each of the keywords from my list and look for links of the websites against that keyword in link popularity software. If I don't find websites of less links whom I can beat I don't use that keyword. This is a process of selecting keywords I am presently using. I am not sure, if it is the best one or not. I would like to learn from your experiences and I would be looking forward to all sorts of suggestions and advices. I will be grateful for your suggestions. Regards, Ravi