Keyphrase help.....having some problems

Hi guys

I've been working hard as of late, and we've done well increasing in our main keyphrases. I'll use flowers as a hypothetical example...

So we rank well for:

flower delivery

We then have specific types of "flowers" which we deliver.

With for example

red roses flower delivery, we do fantastic. Top 3.

As is with quite a few "flowers".

But with others, lets say daffodil flower delivery, we're horrendously bad...top 20 if we are lucky.

I'm looking at the following methods to help with this:

- Blog posts specifically on that topic
- New content pages / tutorials / articles on that content.

Does anyone have any other suggestions as to why we do bad for these other keyphrases (when we do great for other "flowers"!) and how I can work to improve.

Thanks

 

maybe the competition is just greater for the other flowers

 

Get backlinks to your site with the keyword text you want to do better for.

 

Maybe your serp will improve if you work on your on scree optimization for the keyword.

 

What is your internal linking structure like? Does every page link to every other page, menu down the side of page etc?
Cant really say anything about it without a URL.