Hello I have a problem - don't we all!! I run accommodation sites and I am re thinking my KWs - having done research it seems that people search for specfic towns or areas ie Self catering Newquay now with many 100's of towns in my area how do I optimise for this ??? I am not selling a specific product like Blue Widets, this is confusing me a lot. Also anyone out there used Wordtracker - the pay for version, if so what do you think about he results it gives Jamie
Jamie, it is obvious.. You have fallen into a trap that many fall into. You do NOT optimise a site for one phrase. You optimse pages within a site for individual phrases, and the site as a them. In your case your theme is 'self catering accommodation' You town pages should be 'self catering accommodation newquay'. Simple as that really.
Great Thanks for that In your example would you use 'Self catering accommodation' as anchor text? Would you also deep link with more specific anchors like 'self catering accommodation newquay' Thanks again
There may be cheaper ways to get the information, but I use www.hitslink.com for web stats and am able to get a list of search terms, by search engine by entry page. I find that well over half my visits come via search terms that word tracker says aren't searched on. With real data from my own site it is obvious what I need to do to optimize the pages. That way I can grow my site based on actual visitors. If I hadn't built my site before I started reading all this SEO stuff I wouldn't know you can make a nice income from invisible search terms with overture bids of $0.25 and KEI's of <0.02
Absolutely. You need to get links to the newquay self catering accommodation section with that anchor text. and so on.. P.S. Many a happy time in Newquay at witsun break. we used to go every year on the bikes, and drink ourselves stupid in the pub at the top of the hill. I think it was the red lion. We also went to newquay one year, stopped off in St Austel, all got arrested for doing a zumba down the main street . So buggerred off to the south of France instead.. Happy days on a bike and carefree Do they still have the bug run to the sun? Oh & I have a client that just about owns ant new quay wales search phrases, so send me your site address and we can possibly sort out any misdirected traffic.
For starters try to incorporate the towns into your current content without getting too spammy. Long term try to include a page for each town, so you have an optimised page for each set of SERPs. You should find a lot of these SERPs only need a mention or two on an existing page optimised for a similar SERP, so no need for dozens of new pages.
You might also take a look at some real estate sites. I addressed this option some time ago (as in 2 years ago) by creating a directory that cross referenced services against locations (ie a two tier directory). It worked wonders and continues to do so to this day. As for backlinks, deep linking is the better bet, and do use regions in anchor text if feasible. Cheers, JL
I have a forum that is a UK holiday review site, I was going to back link each town, property and area via the forum, is this worth while (although the forum is struggling. Is this what you were doing with your directory? Jamie
I use to list areas in directory form in a "where we are active"-page. Then i submit the url to all area-pages that are relevant (every area has a page, even the smalles villages have a page) to get backlinks for those area keywords, sometimes even alt text. It works ok, because i see incoming links with kw+area. Hope that helps you.
That is very usefull - guessing a directory would be of use to me then! a directory by town, just 2 tiers or maybe 3 If I did this would It be wise to host it with a different comany, would that give links more creedence? Jamie