Okay, let's say I have this domain name: nichemarketing.com Which would be a better option to rank for the keyword "niche marketing software"? 1)H1 tag homepage "niche marketing software" and direct links mostly to homepage. 2)Setup nichemarketing.com/software and focus backlinking there. 3)Setup nichemarketing.com/niche-marketing-software and focus backlinking there. 4)Setup software.nichemarketing.com and same as above. Related to number 4 above, consider that the keyword was "ideas for niche marketing" instead. 5)Does ideasfor.nichemarketing.com have a better chance for ranking than software.nichemarketing.com's chances for "niche marketing software". 6)For it to be considered as keyword-in-domain, would it have to be ideasfornichemarketing.nichemarketing.com? Any insights are appreciated. I will be launching a directory type of website and I will be making a final decision soon about the site's content structure.