How do you guys keep track of your ad campaigns? It's relatively if you only have one or two campaigns running but when you are on multiple campaigns an excel file just won't do it for me. I've discussed what I use on my new blog post. Try to check it out on this link.
I'm not familiar with the things you suggested, but I just do traffic all of my campaigns through DFP Small Business by Google. That way I can just see on one page the progress of my line items (campaigns) and pull reports to get detailed info by country, hour, device, etc. You should check it out if you haven't already.
There are a lot of SEO campaign software available online. They can help you with multiple campaigns at the same time...