Keeping information landing pages from counting as a bounce

Discussion in 'Google AdWords' started by toonbon, Mar 31, 2012.

  1. #1
    Google AdWords experts recommend sending people to a landing page tailored to their query. So you might have a page "How do bar codes work?" for the search term, "How do bar codes work?" And on this page you would just try to build trust by honestly answering the question, giving a link at the bottom, perhaps, to buy some bar codes if the reader is ready, but without any pressure. If they come back then in 30 days and hit the pay_form page a conversion will be credited to the ad that sent them. That's all fine. But my problem is that the first visit will get counted in Google Analytics as a bounce, even though the user read the entire page and was happy with the information. It really wasn't a bounce, though, because the user became involved with the page. It seems like there should be a way to prevent a bounce from being recorded if the user stayed on the page for, say, a minute. Does anyone know a way to keep this scenario from being counted as a bounce?

    Thanks
     
    toonbon, Mar 31, 2012 IP