It is not "kannibalization" it is "cannibalization"...and it means..... If a company is practicing market cannibalization, it is eating its own market. For example, say Coca Cola puts out a new product called Coke2, and customers buy Coke2 instead of regular Coke. Although sales may be up for the new product, these sales may be eating into Coke's original market, in which case the overall company sales would not be increasing.
Yeah, cannibalisation is eating into its own market share. This happens in mis-strategising marketing plans that boomerang, and instead of expanding its market reach, a company eats into its own share. Ravi
cannibalization refers to a reduction in sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer.