Perhaps... um, no definitely change fonts Maybe find a fun and sporty looking font and try to incorporate the penguin; just without the scarf. The penguin could be put in place of the "t" in winter or the "i"? I couldn't really say what would look good without playing with it myself. I would, however, seek a better design. Good luck!
I don't like it... It seems to plain, needs some gradients and better drawing. The concept is alright though.
The pengiun should be vertical. Maybe it's nice to try to change the pengiun's color to red en white. Because then it will be in the center of attention because it's weird color.
I'd get rid of the word 'sample' in your logo, I don't feel it belongs there, or if it does, it sure doens't fit into the reading order of the logo. I question your font selections and you could be placing that penguin image with a much much greater sensitivity to the type. Go find some of the best logos ever designed at logolog.com and get some inspiration. Also, blue, red and orange? Try using just 2 colours, I think blue and orange work excellent because they are complementary colours, lose the red!
I would say you need something catchier. That logo doesn't catch my eye or hold my attention nor make me remember your site. You want me to think about your logo and remember it.
Didn't even notice the penguin, I thought the penguin was a section of a Map. You may be limited to the size of your logo but, I think it's too small. Doesn't stand out at all, not catchy. Sorry for being harsh, it's my honest opinion.
Yeah the penguin toke me a few seconds to see it was actually a penguin lol Not a bad design tho but the penguin needs to be looked at, make it stand out