Well, I have to admit that the folks over at files cashout have big brass ones and maybe that is why they are successful. I just got this email from them: Now this seemed like a good idea, Chris owns FilesCashout (I assume) and in order to make more money for himself, he is going to share with me, many ways that I can make him money. Sounds like a good idea; Right? Wrong. When you click the link it takes you to a page that will SELL you these ideas. Hmm... Isn't this supposed to help me make you money Chris? At first I was a bit insulted but. let me say that I do not blame Chris for doing this. He is maximizing the revenue that he generates. This is a good business plan. Why give something away for free if it is the only thing you have to sell? So This actually got me thinking about different ways that I can maximize areas of my business. So, thanks Chris, I probably would have thought this would been a taboo thing to do but I can really see that the "No guts; No glory" rule is still in effect. Just thought I would share a very gutsy method that I noticed today. Have a great day. Damon
yeah a lot of emails can be misleading... but he did not say he will give your these ideas for free .. that is just the way i read the email... borderline misleading by no means...
Please don't take this post the wrong way. I am not degrading Chris or even saying that I disagree. It was my initial knee-jerk reaction that this was uncalled for but after carefully thinking it over, it lead to me realizing that this was an effective way to maximize revenue. One that I intend to use in the future.
true... just to show how good and aggressive a sales pitch can trigger certain reactions.... while i do not know chris personally.. i would tone it down a bit... that is how a lot of "spam" complaints are generated... recipients are not very clear and misunderstand the content...
After carefully reading teh email, it does not say anywhere that he is giving it away his product for free. But the way he wrote it was very well done. I think using the word "shared" is what gives the impression that the product will not cost anything! Either way, interesting post and a very good example of what i consider to be excellent sles copy (if a bit ambiguous)
The interesting question, for me, is whether this was a positive difference. Surely, with the impression that it was not going to cost anything, more people clicked the link. But at the same time, I'd expect that fewer people who clicked actually bought, because they weren't prepared to buy. Has anyone run a split test on this sort of thing to see what the end result is? Do conversions drop faster or slower than clickthru rises?