I read part way through his long-winded rant. His blog is borderline and he knows it. The subject is the seedy side of Bangkok nightlife and the sexpats who patronize it. That would be what you call adult content, regardless of if there are photos or profanity. I live in Thailand, and the stuff he writes about is relegated to a few entertainment areas patronized by sexpats who just can't get over it. 100,000 regular readers? Sounds grossly exaggerated. But if true and he gets a fair number of them to complain then it would be interesting to see the followup story on Goog's reaction.