Just athought on the how ads are placed.

I recently bought a bunch of bulk trafic and got to thinking. Stat counters know how long people stay at your site, and I'm sure when you have adsense, Google does as well. I wonder if they take into account the average time people spend on your site when they select which ads you recieve, giving sites with lots of people who only visit for a few seconds worse ads.

Ant thoughts?

 

Here's a niggling relevant thought.

The Google patent mentions about monitoring the average time users spend on a site to determine it's relevance and value for the rankings, yet most of us AdSense publishers are pushing people off our pages right away.

I do hope much of what's in the Google patent is merely defensive stuff to stop other SE's implenting such things. Otherwise I'd expect most of our sites to tank and we'l be trying to maintain a low CTR instead in years to come.

To answer your question, I don't think so.

Pete

 

This is true, any ad is asking people to leave your site, but then again if someone leaves your site for a google ad in the first few seconds on a regular basis it can show that your content is not interesting enough.

If they use that fact for rating your site, then bulk ads, PPC's etc. can be detrimental as most people stay for only the minimum time and visit only your advertised page.

 

I highly doubt they are doing that.

 

I highly doubt it too, but they could and to include it in their patent means it's an idea they've chewed the fat over. It may play a small part in the future of rankings sites, but obviously it won't be the ultimate factor.. but maybe a small deciding one. Who'se to say. The way to counter it of course is to drive A LOT MORE TRAFFIC to our sites and reduce the ads effects to create a balance between a reasonable CTR and a reasonable average time users spend on our sites.

Dum dum dummm.... it all boils down to traffic, as always. Sniff.

Pete

 

They *might* use visit time as a factor for determining invalid clicks. If a click comes within a second of the visit, it would have a higher probabily of being from a click bot of some sort. ???

 

may be that's the point

 

That makes a lot of sense...even to me!

This is why I love the DP forum!

 

I am pretty sure those things are part of it.

Personally I wish Google would implement some time-spent metrics to increase value for publishers. Some people are not actually in the publishing business to just hand people off to advertisers as fast as they can come in the door.