just another Quality Score question

Discussion in 'Google AdWords' started by volk23, Dec 22, 2006.

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  1. #1
    I ran this keyword for a month on adwords.
    My Max CPC was $1.56, 11.11% CTR, Avr. CPC was $0.29 per click.

    Question, if I lower the Max CPC, will that improve my Quality Scope? or should i just leave the Max CPC along, it dont change anything?
     
    volk23, Dec 22, 2006 IP
  2. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #2
    Personally, if the conversions are where they need to be I would leave it. That's just me though, opinions may vary:)

    Related:

    "Ad placement is based on your maximum cost-per-click (how much you're willing to pay per click) times Quality Score (Ad Rank = maximum CPC x Quality Score). For the top positions above Google search results, however, we use your keyword's actual CPC. "
    http://adwords.google.com/support/bin/answer.py?answer=6384

    &

    http://adwords.google.com/support/bin/answer.py?answer=6111
     
    GuyFromChicago, Dec 22, 2006 IP
    JohnScott likes this.
  3. volk23

    volk23 Well-Known Member

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    #3
    no, you right. makes sense. thanks
     
    volk23, Dec 22, 2006 IP
  4. jmaresca2006

    jmaresca2006 Peon

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    #4
    The adwords algo goes like this >> MAXCPC x CTR x Quality Score = Ad Score.

    If conversion is ok, yes leave it. If you are trying to improve your profit margin than create a new campaign and test there.
     
    jmaresca2006, Dec 25, 2006 IP