I have a coupon site http://www.july4coupon.com/ Your opinion is welcomed as this is a targeted site and independence day is coming. So I must act fast in order to attract visitors this year.
The first thing that pops out at me, is that your July 4th coupon site is styled in a very "Christmas" type design, which is probably the most opposite holiday there is... Christmas is about family, food, and presents. July 4th is about explosions, beer, and freedom.
Red and green are Christmas colors, and the way it was styled is definitely reminiscent of a holiday theme... Good luck!
First off the site looks pretty good, simple and easy to understand. Smart site, clean and easy to navigate.