Job Interview

Hi, I have a job interview for a Regional Marketing Executive role, it involves me ensuring marketing is done correctly for Care Homes in the region. I have been asked to come up with what support I would give to a care home if they were under-occupied, I have my own ideas already but I was hoping to get some advice from people to see if there are any other angles I haven't looked at

Thanks in advance

 

Is this article somewhat close to what you're looking for?

http://www.theguardian.com/housing-network/2011/nov/05/top-tips-under-occupation

 

You need to generate leads if you need more new customers. There are 11 ways to generate leads, for the most part:

Customer Referrals
Third Party Referrals
Public Relations
Direct Mail
Telemarketing
Search Engine Optimization
Search Engine Marketing
Personal Introductory Calls (PIC's)
Social Media & Networking
Advertising (online and offline)
Trade Show/Conference Marketing

Indicate to your future employer that you will test as many of these methods as budgets and time allow and will focus in on the ones that produce best.

 

Thank you so much for your responses they were extremely helpful. I now need some further help

I will create a scenario please could I ask for some advice.

I have a 90 bedded care home and it only has 60 beds filled, we have done some analysis and can see that the reason is either one of these:

There is a smell of urine throughout the house
or
Our charge rate is £100 per week more than anyone else in the area.

We have sorted out the smell of urine, so now what as a marketing executive could I do to assist with getting the message out that we have solved this problem, what specific marketing steps could I do.

We have sorted out the weekly cost and brought it down to the same rate as our comptetitors, so now what as a marketing executive could I do to assist with getting the message out that we have solved this problem, what specific marketing steps could I do. Taking into account that advertising the cost on advertising and social media is not something we would do.

Any and all help is appreciated

 

One option would be to have a "Grand Re-Opening" launch and marketing campaign. I would not address the specific urine-smell issue, but you could tell potential prospects that they need to come and check out the new and enhanced living arrangements while they also learn about the new, more economical pricing. I would suggest a combination advertising (local radio spots are pretty cost effective) and PR (with local media, of course.)

One comment, however: if you have not done at least a brief survey of past prospects who did not decide on your facility, you could be missing other issues besides the urine smell and the cost. If you do a "Grand Re-Opening", you want to be absolutely sure that you have ameliorated all major negative issues because you will likely not get a second chance with the current market.