My boss says that link popularity is the very very basic for seo. I do not know how to do link exchange. Kindly help me for that. I am doing link exchange with software companies providing services like; secure e-commerce payment solutions,web development, software development etc. regards, Jaymin Kansara.
Hi Jaymin, Start of your link campaign be exchanging links manually. What that means is to go to a relevent website that has go to do with say payment solutions.Once on the website,see if there are a links page.If they have one,you can usually email the website's webmaster or the company itself,to ask if they want to exchange links with you.If they approve,they will usually give you all the info you need,that you must use to link to them or you can place the link of their website on your links page and in return they will place a link of your website on their website. Also consider the following for your link campaign: Submitting to directories(to get alot of backilinks)