It's Happened -- YPN ads have just gotten LESS relevant

I gotta tell you, guys, I didn't think it was possible, but it's finally happened -- YPN ads have just gotten LESS relevant. At this very moment, every single ad block on my sites are displaying the identical mortgage ads for lowermybills.com. I kid you not. Absolutely amazing. No wonder my YPN earnings for today have been sliced in half. Unbelievable.

 

I've had a few of those as well...but I have a hard time saying they are less relevant when I am having the best day of the month...

 

Could it be that lowermybills.com is just way outbid everyone for the top keywords?

 

It's not a matter of which ads outbid which, it's a matter of ad relevancy. The site the ads are showing on has nothing to do with mortgage, finance, or "bills".

 

Phhfftt..
I wouldn't think it was possible for them to get any LESS relevent.. I ended up finally removing the last bit of YPN the other day.. it was just turning into a total waste of perfectly good space on my pages..

 

I used YPN for like 12 hours. Total joke on their relevancy. I got all sorts of spammy ads like you've mentioned on a tech blog. I earned like 3 clicks in 12 hours when with adsense it'd be hundreds.

 

Yes, it is quite disconcerting.

 

I going to try YPN, but I am not too sure now!

 

I've been reading the posts here in the YPN forum for many months and finally decided, "what the heck", let's take the risk and give it a whirl. We've had a YPN account for some time now and set it to rest 6 months ago after it proved unfruitful back then as well.

So we setup our geo-targeted ads early yesterday morning to meet Yahoo's specifications to only show for U.S. visitors.

With yesterday now behind us, the results are in and they are ridiculous. Our hopes were that the CTR would be somewhat tolerable and the higher price clicks would pay off. However, that simply isn't the case.

We have wrote them asking if there is anything else we can do (we did the ad targeting but that maybe affects 1 ad out of 10 on the site) and are awaiting a response. Naturally we don't expect much to come from this as it's their engine in total.

So out of 5,000 page impressions yesterday, we got 10 clicks for around $1.20. That put our CTR at around .2%.

Our CTR on Google for the last month was between 8-10% and on any given day we would have received approximately 400 more clicks for the regions we replaced with Yahoo during this test.

Now we've read to give Yahoo 24-48 hours to help with context targeting so that's what we're doing. We have LOTS of content on a very professional site so targeting should not be an issue.

In my personal opinion, you cannot run a "reputable" website and have ads showing up for Feline Thyroid Issues, Hearing Aids, Foreclosures, Bankruptcy, Mortgage Loans, etc. when your site has absolutely nothing to do with these.

 

I get real estate ads on a site about guitars...go figure...its just YPN, and these things happen...if it catches someone eye though, I'm not going to complain.

 

what the heck is going on with yahoo. yahoo has gone bonkers again with ad relevence. hope they fix it soon. has anyone seen any changes? i mean are you getting ads that you target for?

thanks

 

Dude, have you NOT been reading the thread? The whole point of everyone's post is how crappy YPN's ad relevancy is, was, and going to be.

 

jackburton2006 dude, i know what the thread is about. i just wanted to ask if anyones site is getting better relevant ads. or have heard anything from yahoo.

 

At one point, I was getting a CTR above 1% from YPN.

Now,
YPN CTR NEVER goes ABOVE 1%, due to poor targeting.
Adsense CTR NEVER goes BELOW 10%, due to excellent targeting.

Yahoo cluelessness is truly astounding. It is beyond belief. EVERYBODY in the world knows what the problem is, but they do not. If they don't learn how to target soon, they are done for.

What advertisers are going to continue to have their relevant ads served on totally irrelevant pages?
What publishers are going to continue to tolerate totally irrelevant ads on their pages?

 

im sure ypn is fully aware of WHAT the problem is. im also sure they dont know how to fix it yet. and i wouldnt be suprised if targetting is on the backburner until Panama is fully released and, of course, has its own bugs worked out.

not that anyone who should read this part will; this is the very reason ypn is still in Beta and will remain in Beta.

personally, i hope you all jump ship.

 

In that case, don't hijack my thread. It's rude.

 

Ya, the YPN Ads have took some damage, the ads are not relevant at all, my earnings are down about -20% because of this it seems.

Anyway, I believe they will fix this soon, they are probably just testing some settings here and there. My Google hasn't been any better in the last couple of weeks either o_o sigh.

 

Well, we just finished the last 24 hours with Yahoo using the same small test environment. The result: we're going to have to flip the switch back to Adsense.

Based on the posts we've seen throughout the past week, perhaps we picked a bad time to test as everyone seems to be encountering really horrible context targeting this week. The switch back to Yahoo, if their targetting gets any better, only takes a second.

So, for the details:

Approximately 6,000 page impressions
12 Clicks
For a killer 0.2% CTR
For a total of roughly $4.00

While I admit the clicks do pay nicely, we have no knowledge of what type of ads are paying nicely. They could have clicked on the ad for Feline Thyroid disorders or the Solution to Dyslexia.

With that being said, and to leave on a high note, I will have to admit that we were humored by the range of ads that appeared in our test. It's truly amazing to me that the same site can generate ads for Heart Scans in Chicago, to Feline Thyroid Issues (my favorite), to Margarita Machine Rental, to Foreclosures, Accounting Software, Weight Loss, Cedar Log Siding to Granite Kitchen Counter Installations, VoIP and about everything else.

 

I want the margarita machine and the kitchen counter installation ads!
(I have a cooking site)
In exchange, I can give you 'recip saw', and 'meet hot singles in (put your town here)'
Deal? :-D

 

I'm not getting targetted ads either, but, I'm making more money.

I hope they don't mass terminate people based on low conversions because everyone will be terminated and no YPN program for either USA or International. And no more threads about whether YPN would ever go out of BETA.