What is the best thing to do. Let G select all displaying ads on your site or filter site. I had read that if we filter low paying ads we will make more. But I had read this from G: "Our auction system automatically selects the best performing ads for each page to help you earn the most possible money. This is especially true with our new expanded text ads. By filtering ads you think are low paying, you could actually be cutting out the most optimized ads and decreasing your revenue potential. Each ad that is filtered is one less bid in the auction, lowering the price for the winning ad on your site. You benefit most when there is a larger pool of advertisers competing for a place on your site," says AdSense Publisher Support staff member, Bryan. What do you guys think is best.
I am tempted to filter but I chose to trust in the brains and profit motives of Google. The more you get paid the more they get paid so they are looking for the optimum mix, rotation, payouts etc that would maximize both you and them. You can experiment but you may adversily affect CTR, PPC, or some other factor. Post any findings.
I did this experiment. My removed all the filters, my CTR increased, but found that i was just getting 1 cent/2 cent for it. Not really worth. I wouldn't want my visitors to leave my site by paying such a small amount. No i have filters back in place, CTR is less, but ....decent amount per click. PS : in my case, the filters are for 'blog' related ads.
I also did the same after filtering, and dropping my earnings a lot. I sat down and really tweaked it and filtered all my BLOG ads also, the same sites (numerous ones) were appearing accross all my BLOGS, no matter what the BLOGS subject was, these it turned out were very low payers. I now get less CTR also, but higher clicks, and have increased my overall earnings nicely. Nothing like my pre-sandboxed days yet, lol but hopefull once I get a shoverl and dig out, I will be doing great again by Christmas.
Iv never bothered with filters. Sometimes im very tempted though with some of the things that show up
I absolutely don't believe filtering works. A lot of anonymous posters seem to suggest otherwise. But, the bigger and public Adsense bloggers and posters seem to all agree that filtering decreases earnings.
I am convinced I won't filter. Unless is otherwise proved that it can significantlly increase earnings I won't filter.