Issue on Google Map Listing

Discussion in 'Search Engine Optimization' started by swtoriny, May 29, 2012.

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  1. #1
    If I wanted to maximize my chances of a business appearing in Google maps under the business search listings, what is a checklist for all the criteria/fields/components that we need to satisfy to maximize our chances? I understand there is no guarantee or public "formula" but I just want to make sure I dot all my i's..... thanks.

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    swtoriny, May 29, 2012 IP
  2. coolrohit222002

    coolrohit222002 Well-Known Member

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    #2
    To get listed at the top of the list you'll need to optimize. This is similar to Search Engine Optimization in that you’ll need to get your website listed on other local websites and databases to rank high.


    Here is the hierarchy of optimization techniques listed by importance:

    1) Completeness of information in your listing
    2) Keywords included in your company name (don't SPAM)
    3) Website Optimization - use City and State keywords in your Titles and Meta Tags, add your address to your web pages, etc.
    4) Category w/ Search Terms (cosmetic dentist, personal injury attorney)
    5) Proximity to center of city - Think Locally - Having a business location in the CENTER of town helps you get to the top of the list. The closer your office is to the center of your city, the higher your listing is usually positioned on the Google Maps list. For example, if you view any Google Maps list, the first three listings returned (A,B & C) are located in the center of the city. The businesses listed further down the list migrate out from the center of town.
    6) "Flair" - photos, videos, coupons, payment methods, parking instructions
    7) Listings in directories that include local address info (SuperPages.com, YellowPages.com, CitySearch.com, etc.)
    8) Number of In-Bound Links (IBLs) from local city websites and directories
    9) Total number of reviews
    10) High ratings in your Google reviews (More stars can mean higher positioning)

    Do Not SPAM! - Google can and does delete listings of businesses that "SPAM" their system by submitting inaccurate information. Google Maps now has Local Business Center Guidelines to let you know what is allowed and what is NOT allowed in your Google Maps listing. Google’s new guidelines include the following:

     
    coolrohit222002, May 29, 2012 IP