Hello, I have a campaign which has a Great Quality score according to google. It has a CTR OF 10% and yet the bids suddenly rose to 0.25cents from 0.05cents... Infront of the Quality score column, it says the min bid is 0.05 cents.... should I go 2 this bid since everything is fine when it comes 2 the QS? I have an average position of 1.7 and am afraid Ill lose my position and then have a lower CTR bc of it? Is adwords smart enough 2 choose the right bid for me? Thanks
It's likely that you competitors are forcing the bids up for this keyword and they may also have great quality scores and good CTR's.