I've made a facebook fan page and have almost 10k fans, however, almost no conversion to sells. Is that normal? Could someone please tell me what is the average conversion rate for facebook?
I haven't had much luck getting people to convert from my Facebook Page; I have, however, had a lot of luck converting people to my free email product using Facebook CPC ads. I think that the reason is that the people who click on an Ad are way more likely to have intent to buy (or sign up for a free service) than people who just click "Like" on a Page. You'll get Likes as a side effect of running ads, and that will help you get visibility in EdgeRank, but I think that Facebook, to a large extent, is "pay to play" in that you need to run an ad to get some results.