Do you know if the ecommerce software you are using is search engine friendly? If you go to Google and type in: site:www.YOURDOMAINNAME.com are all product pages indexed? Are you #1 for the keywords you are targeting? If not here are some main areas you should evaluate: * CGI-BIN and Scripting Languages * Meta Data * Page Titles * URL Rewrites * Hidden Session ID's * Heading Tags * ALT Attributes * Flash Navigation * JavaScript Navigation * Frames * Coding to Standards To read, understand, and best of all see incorrect / correct examples of each of the bullet points above go here: http://www.merchantmetrix.com/shopping-carts/cart-eval.html. Jeff