I exported my AdSense stats for the year to a CSV file and loaded them into Microsoft Excel. I then made graphs of CTR, eCPM, CPC, Earnings, and Page Impressions. The good news: CPC isn't falling. The bad news: CTR has been declining fairly steadily all year. I think that Internet users are just becoming more ad blind. I don't know where it will bottom out, but I hope that we're near the bottom now. Has anyone else trended their CTR over timeframes longer than six months?
Hi, don't worry (or maybe, you can worry more) you're not alone ! For me it's worse : CTR is falling and CPC is falling as well. However, I'm searching solutions (elimination of advertisers who don't seem in relation with my specific visitors) nothing to do, it's the same even worse.
How long have you been in the program. I've been in Adsense since the day they launched, and I see all trends down. Advertisers don't overpay for clicks like they used to.
Are you talking about a falling CTR on a site that has changed significantly over time, or on one that has remained relatively static? Perhaps it's the case that as you add new content, visitors simply have too many other interesting things to look at on your site, and the extra content is competing with the ads?
Hi, there are two kinds of visitors on a website : 1) the ones who are regular for the reasons they are theirs (they like the site, they are members of a forum, etc.). For those people that's correct to think, they are attentive about modification, ads of new informations. 2) the visitors arriving from keywords results. When you are lucky enough to have sites found from this way, either you often change or not, that hasn't any importance at all. So, no consequence at all on CTR or CPC. Therefore the both are lower and lower...
Yes it does. Because even though these people may not know what the site was like before, they will still react differently to a site that has a lot of content that interests them, compared with a site that doesn't have what they are looking for. If it's the latter, they may be slightly more likely to click on an ad if it looks like it will offer them what they want.
they will still react differently to a site that has a lot of content that interests them, compared with a site that doesn't have what they are looking for I'have isolated this part of your answer which seems to be out from the subject (even if your argument is acceptable, it's not relevant in the current context of this thread) : We were speaking about up to date not about quality
Will, it would be interesting to know whether your increase in CPC is compensating for the fall in CTR.
I noticed a big increase (approx 70%) in CTR rates between June and July. Things have held steady since then. RevBoost (see sig) will do all of this work for you. It's available as a free download.
Yes, quite significant. Exact numbers are difficult to state, because of the constant fluctuation. If I pick the right dates, I can make the numbers say anything I want. This is exactly correct, and these are the vast majority of my site visitors. My return visitor numbers are very bad. But, that is the nature of my sites -- people only visit when they have a problem or a question and then they go away happy. CPC has been fairly steady, but luckily my increase in page impressions has kept me fairly even.
Yes for high click thru's its best to have a bad looking site so that visitors want to click ad and leace asap. In fact hoghest click thru pages have nothing but ads. Sad fact is that as you improve your website click thru goes down. Google should more carefully review sites so that quality on the internet is maintained.
Not slowly at all... ~%20 - ~4-8%. That could have had to do with me taking the images off the side of them