IMHO... natural site ranking in yahoo is more worth it. i have try yahoo & google ads... very costly and competitive. unless you are really have a good product that can sell and turnover with profit margin. market is competitive(once again)
It depends on the niche. I say porn, music, videos, metrimonials and "online meeting places" are getting good ROI in yahoo. If you specify any niche we can tell you how exactly they do in yahoo advertisement.
yes, sometimes it is worth your money.. however, if you would mainly rely on your ad on yahoo then it won't be that effective.. you should add other strategies on promoting your site aside form the ad..
not really! however, you should pay attention to Google. if you can beat Google, you may also beat Yahoo
I think google is much better than yahoo because google has very vast network in advertising campaign comparison to yahoo.
Yahoo used to be a good source of revenue at some point. But all suddenly went down when the competition increased ..
Yahoo is one of the best search engine in the world so yahoo worth for advertising and other paid campaign
Of course getting noticed in every search engine would definitely be worth the effort. But as most of us focus on the Big G I personally think that it would be better if we focused more on the natural searches as compared to the paid searches.