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Is yahoo worth it

Discussion in 'Yahoo Search Marketing' started by darkdrgn2k, Jan 15, 2009.

  1. #1
    It seems the costs are the same as google but the results are quite worst. Is this true or is it just me?
    SEMrush
     
    darkdrgn2k, Jan 15, 2009 IP
    SEMrush
  2. chuck_d

    chuck_d Peon

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    #2
    It depends on what you are marketing.

    I've had good results in some markets with yahoo and bad results with others.

    In general cost per click is lower but so is search volume , in my experience.

    It all comes down to testing and tracking.

    chuck
     
    chuck_d, Jan 16, 2009 IP
  3. shailendra

    shailendra Peon

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    #3
    i think Yahoo! search marketing is not that effective as that of Google. it is better to go for AdWords.
     
    shailendra, Jan 16, 2009 IP
  4. TextAdMarket

    TextAdMarket Peon

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    #4
    No, the CPC is really high. $0.06 - $0.10 /click with TextAdMarket
     
    TextAdMarket, Jan 19, 2009 IP
  5. Yelena

    Yelena Member

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    #5
    it depends on niche/product you are marketing. it worth trying though.
     
    Yelena, Jan 20, 2009 IP
  6. kindit77

    kindit77 Peon

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    #6
    this depends on what you are marketing or the niche you are yahoo , is the easiet to game
     
    kindit77, Jan 21, 2009 IP
  7. InternetBomb

    InternetBomb Peon

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    #7
    No doubt, It works but depends on the type of your offer. Just try and see....

    Better than adwords from my exp.
     
    InternetBomb, Jan 21, 2009 IP
  8. Henry Andersson

    Henry Andersson Peon

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    #8
    it's worth trying, but be sure you are tracking results very carefully.

    Google give better conversion results in my experience, but if you have enough roi you can copy your adwords campaign to yahoo, spend more per click and get worse conversions, but still make a profit our of it.

    YSM do not care of your ctr as google does, you get a position based only on your bids, wich make it a ppc engines that favour big budgets. And it is indeed more xpensive than google.

    Just try it, but dont expect it to work as well as adwords. You also wont be able to use the offline editor, because there is none for YSM. And that is lame.
     
    Henry Andersson, Jan 22, 2009 IP
  9. Widmaer

    Widmaer Peon

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    #9
    The thing with YSM, is that their audience/clientele/crowd/surfers are very different than google.. I have seen some products convert better on yahoo, and some better on google.

    However the only way to find out is to test it out :D
     
    Widmaer, Jan 24, 2009 IP
  10. GChoi

    GChoi Well-Known Member

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    #10
    It depends on your end goals. But if you are able to overcome these problems, then why not give it a try on Yahoo! The problems include:

    • Inefficiency to scale
    • Poor market research tool
    • Complicated financial system
    • Difficulties on campaign management
    • Inadequate reporting

    Or take the look at the details of each problem:

    Yahoo Search Marketing Problems
     
    GChoi, Jan 31, 2009 IP
  11. Fellowspot

    Fellowspot Peon

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    #11
    adwords is better mostly peoples like to use yahoo when they want some fun like they have are joining yahoo answers chat rooms but When they have to search some thing on internet they like to use google because google have brand name in search engines
     
    Fellowspot, Feb 2, 2009 IP
  12. SEOVICE

    SEOVICE Peon

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    #12
    Yeah I just joined adwords a couple days ago and I'm planning on trying yahoo soon. I'll let you know what my findings are in awhile.
     
    SEOVICE, Feb 4, 2009 IP
  13. SpySearch

    SpySearch Active Member

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    #13
    Yahoo can somewhat be difficult in terms of just wanting to receive search engine traffic. They do not currently have an option like Google where you can turn off advertising on network and content websites therefore you may be paying for traffic which does not qualify you spend.
     
    SpySearch, Feb 12, 2009 IP
  14. Yelena

    Yelena Member

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    #14
    Actually, they do. You can change it in the "Tactic settings" under "Administration" tab. Or in the campaign/ad group settings if you want turn off content only for some campaigns/ad groups.
     
    Yelena, Feb 12, 2009 IP
  15. adult singles

    adult singles Peon

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    #15
    I prefer adwords because yahoo doesn't allow to use exact matches.
     
    adult singles, Feb 22, 2009 IP
  16. Yelena

    Yelena Member

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    #16
    Yahoo's standard match = exact match
     
    Yelena, Feb 22, 2009 IP
  17. tiptopcat

    tiptopcat Peon

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    #17
    I am new to making money online so I have started with Google adsense. Once I feel I have learned enough I will branch out and try yahoo.
     
    tiptopcat, Feb 23, 2009 IP
  18. markmrb

    markmrb Peon

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    #18
    I think it really comes down to what you are marketing. I have had good luck with Adwords when I was trying to sell physical products but I had much better luck with Yahoo when I was trying to sell a service.

    However, I would say that lately Yahoo hasn't been so kind. Hope this helps.
     
    markmrb, Feb 24, 2009 IP
  19. Christopher Thompson

    Christopher Thompson Peon

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    #19
    Yahoo! and Google I find are very similar when it comes to the bottom line price per lead/ conversion. If you take into account the volume for both and the conversions rates they should be about the same just less clicks, less, impressions, and less conversions because of the lower yahoo viewer base.
     
    Christopher Thompson, Feb 24, 2009 IP
  20. SaveFewBucks

    SaveFewBucks Peon

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    #20
    I think google gets more clicks, as they show more relevant content.
     
    SaveFewBucks, Feb 24, 2009 IP