Well in my experience Yahoo Search Marketing is Cheaper than Google Adwords. May be it differs in different countries. But right now Yahoo Search Marketing has shifted to Microsoft Ad center with a new setup. As Google is considered as the top search engine in the world so more people would like to go with adwords which increases the bid value for keywords in some cases. Also adwords gives you more details metrices to analize the ad performance better.
I don't think its better, coz most of the traffic to website came through Google search, so it would be better if you use Google Adwords.
Google adwords is always best. Google AdWords is Google's main advertising product and main source of revenue. Google's total advertising revenues were USD$28 billion in 2010. AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one headline consisting of 25 characters and two additional text lines consisting of 35 characters each. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.
I don't think so because I had used Yahoo Search Marketing tool but not a single dollar used on that platform but when I used Adwords then I got tons of projects from adwords so, now you compared both. Which one is good for business?
I think Google Adwords is much more powerful and better than Yahoo search marketing. Adwords has much reach that yahoo
It really depends. Ive tried Yahoo for some of the niches ive been working on and found some of the cpc are cheaper compared to adwords but some times i get cheaper cpc for adwords on different niches...in my opinion yahoo is sometimes cheaper but it really depends on the niche
yahoo searach marketing is cheaper than adwords. But i suggest you to go with the adwords because u can get more traffice and leads by adwords not by yahoo search marketing.