Hi all Could anyone with experience of getting out of suspected Google penalties take a quick look at my website and tell me if it is sufficiently deoptimised to get out of a suspected Google internal over-optimisation filter: http://www.completebathroomssuffolk.co.uk/ The site started at no 10 for "bathrooms Bury St Edmunds", then 2 weeks later fell to below page 50; I massively deoptimised and it rose to page 7 - this is pretty horrendous for a local search like this and it SHOULD be way higher. I have again deoptimised yet further this afternoon but is there anything else I need to do or is it now just a waiting game? Does anyone have any ideas as to how long it will take to rise back up? Note that the customers have supplied me with the exact content they wish for their website and they do not want to change it to write it in a way that would help their serps - I am aware of how to write optimised content for websites but, for this one, I do not have control of the content and so just need to make sure that my coding is not hindering the site. To 301 or Not? One other question: as part of the deoptimisation, I changed internal urls with keywords to internal urls without keywords. Someone on a different forum said not to 301 from old url to new url in case there was a penalty attached to old url. Was this the right advice - when I currently search for "bathrooms bury st edmunds" the old url appears on page 3 whereas the new url is not found - this suggests to me that Google prefers the old spammier urls? Will this sort itself out in time or will the new urls always be in the modern day equivalent of the duplicate content supplemental?????