Check out the GA graph below (this is jsut for my organic Google traffic). In the SERPs, out of the SERPs, in the SERPs and out of the SERPs Is this what is known as the Google yo-yo effect? Is it normal? The first time I dropped out of the SERPs, I made some site changes and filed a reconsideration request. When I appeared again I thought (probably mistakenly) that Google had in fact reconsidered my site. Now that it's gone again I don't think I have anything else left to change that might be bad on the site. Should I file another reconsideration request anyway? Should I wait another week or so to see if it comes back on its own. So frustrating! I am working on other ways to drive traffic but Google organic made up about 50% of what I was getting.....ugh!