Well I have to say that this sales letter is probably the ugliest and worst sales letter I have ever seen! OK so it's the great Dan Kennedy and Jay Abraham involved - an OK they probably outsourced the creation of this monster - but somewhere along the line they have to hold their hands up to this! What is even funnier is that if you click on the '7 FIGUES' link at the bottom it takes you to a better looking but even more hideously worded registration page. Still, no doubt their $6,000 event will be sold out. I guess beauty really is only skin deep!
That's quite ugly. I couldn't get myself to read the text because of the general ugliness of the page.
Ugliness is surely one of the factors in both the sales pages you have shown. But its gotta do with brand name that plays an important role. If you are "famous", then beauty as you said is skin deep. If you are a newbie, then "All that glitters is gold!" This is the rule of marketing where your brand sells and in order to make a brand for yourself, you need to come up with something special !!
I even didn't read that its too ugly, but I know some guys who make lots of money with these sales pages because their name is like a brand and people trust them But I don't know this guy...
It isn't very attractive, but given Dan Kennedy's reputation for sales letters, I'm sure there's a reason that page looks that way.
Unless of course .... it's an exceptionally clever way to get free publicity - with everyone linking to it and talking about it???? But then again if you are selling advice related to creating sales letters and how to sell online then maybe not ;0)
Ha - as free publicity it would be very funny - but yeah, that is the ugliest I've ever seen - Dan and Jay know their stuff, but you sense a disrespect for the intelligence of the customer through all of it - this salesletter is clearly an example of that -
Due to the lack of a color scheme and other elements commonly seen in sales copy letters, I assume it was designed to be "uncluttered and neat"