this is a definate, there are loads of people just trying to make a quick buck, if you provide quality, it will build a residual income
What i have found, is that you can get targeted visitors to your site with more obscure keywords, i do a lot of offline selling so adding my location to my keywords with backlinks to that specific keyword gets me to top spot in google, admitted it is not searched for as much but if you do the same with lots of keywords it can be very beneficial and hardly costs anything. as a newbie being in top spot for anything is exciting, especially that the company i work for are paying £70 a week to get to page one for specific keywords and yesterday i was on page one with them for minimal costs