I saw a guide for how to run an adwords campaign. It essentially said to collect as many long tail keyword phrases as you can (thousands) and bid .01 for each one. The logic is even if you lose for some keywords, the level of obscurity and the sheer bulk of keywords you will have should overpower your .01 bids. Is this the best practice? If I do this, how many long tail keyword phrases do you suggest I have for each ad?
The c*ap people say and sell is unbelievable. I don't even understand what they're/you're talking about: "the level of obscurity (uh?) and the sheer bulk of keywords you will have should overpower (double uh?) your .01 bids". If that's what the guide says, total double-talk to me.
No man, target your most profitable keywords hard and get results first. Don't experiment with so many variables. Get results, then test new things. Get a low competition keyword, high searches, and put a bid just over the highest or right smack average and watch your ads be everywhere and the visitors come in
It seemed logical to me. If you want to bid for gardening instead of going for the big keywords, you try to pick up a bunch of long tail keywords like Really Good Gardening techniques, Gardening tips 4 free, etc, etc. I assume this guide says you should generate the same amount of hits for by casting a really big net (for keywords) and paying much less because you bid .01. I was hoping that would be a bit more recognized, though. I might just stick with 5-6 standard keywords to start off and keep the fancier techniques at bay until I'm more comfortable/have a better understanding of how adwords works.
It seems logical to me. Instead of going for the primary keyword like ADD you try to get a lot of the long tail keywords like How can I fight ADD, curing ADD, No more ADD for me, etc, etc that people still search for but at a much lower rate. I think the idea is you should be able to get comparable traffic by collecting a large number of these longtail keywords and you're paying .01 per click instead of whatever it would take otherwise. I don't know how well it would work, but the concept seems sound to me. You're probably right. I should avoid anything cute until I understand the basics. I just wanted to see if this was the standard way of doing adwords. Thanks for your input guys.
If you don't want to pay more than one cent, then bid one cent, simple as that. However, your ad's rank will be down at the bottom. You certainly won't show on the first page where you want to be. You'll therefore get only a trickle of views of your ads for those reaching page X where you ad is and only a small percentage of those will click it. If you're in no hurry to get clicks and promote your site, then by all means do this. As for casting a wide net by having a bunch of long tails, a few things. Doesn't mean that those keywords get the same amount of searches as would the shorter tail. Next, it doesn't mean they are cheaper and certainly doesn't mean they are one cent clicks. What you have to remember is that keywords don't exist in a vacuum. Say my product is granite kitchen countertops. Logically, I'd bid on "granite kitchen countertops" and the market may say that this keyword is worth $1. You say to bid on "I want to install granite countertops in my kitchen" and such phrases. First, there are thousands of such phrases you could use. If you want to spend you time to use them, fine, but a poor use of your time. They will provide little return in my mind since they may be searched very little. The other thing is that you are also competing against those bidding on the broad match "granite kitchen countertop". Let's assume there are 10 doing so and for argument's sake, you all have the exact same QS. Those guys bid market value or near market value say between $0.50 and $2. You have also the same QS as they do but bidding only one cent. Your ad ranking is therefore at least 50 times that of the lowest ranking competitor. Ad ranking is calculated as your QS times your bid. You'll always be at the bottom of this heap. Sure, you may get a bit of a boost for using the exact same keyword as the search but not that much, you have too steep of a hill to climb. The concept as explained or the way you think about it is flawed. You need to understand how the system works. Once you do understand, then you'll see the logic and only then can you start to take advantage.
You can put in as many long tail keywords as you want and as many 0.01 bids, if there isn't any traffic for those keywords it's not going to help you unfortunately.
According to me, Be specific and forecast your market and latest trends, this is the only method to drive successful PPC campaigns. hope it helps.