is this OK or will it be penalized

I saw this on a site and wanted to see what you think.

what part below is OK and not OK...will the site be penalized ?
is it black hat ?

********basically this div class "end" is at the top below the heading but sent below via its class. **********

<div class="end">

<h1>Brand New Cars - Used Cars Best Quality - Compare and Save</h1>
<p>Compare <strong>
cars</strong></a> and performance at our dealership today.</p>
</div>

****the no script part below is also at beginning but does not display on site at all. this is just stuffing content in for search engines and not for web folk.
<NOSCRIPT>

<H1>New Cars & Used Cars, Hybrids too</H1>
<H2>Car Financing</H2>

<P><Lowest rate possible for your car through us.</P>
<H2>Rent it first then Buy</H2>

<P><B>Rental Cars</B>from okusedcars.com </P> <BR>

</NOSCRIPT>

 

i wouldn't use noscript tag at all on my site.

 

Use it in conjunction with some javascript code.

For example, you can write the html above the noscript tag using a javascript function or just a simple set of javascript.write commands. This way you'll have a <script> tag on your site and then, once you have the <noscript> tag, it won't look like it's a shameless SEO attempt.