is this legally OK ?

Discussion in 'Google AdWords' started by Chios, Dec 9, 2006.

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  1. #1
    I have a voip provider that wants to display adwords for searches on the keyword "skype"

    Do you think there is any legal problem displaying ads on that search ?

    Sorry I am new to Adwords, and I can't seem to locate such a thing in the Terms and conditions of Adwords.

    My feeling is that there is no problem but, when I use the keyword tool with the keyword "skype" I get

    while when I search for "coke" I see lots of results
     
    Chios, Dec 9, 2006 IP
  2. kevingibbons

    kevingibbons Guest

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    #2
    There shouldn't be a problem bidding for a trademarked term such as Skype, but you won't be able to use this keyword within your ad text or description.
     
    kevingibbons, Dec 10, 2006 IP
  3. beejeebers

    beejeebers Peon

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    #3
    Is it U.S. based or U.K. based. That matters. Best way to find out is make up some ads with it in the title or description. If it's not allowed, they'll tell ya! :)
     
    beejeebers, Dec 10, 2006 IP
  4. TuesZ

    TuesZ Well-Known Member

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    #4
    Wasn't there also some thing that you can legally have your competition's names in your meta tags?

    I know I read something like that somewhere.
     
    TuesZ, Dec 12, 2006 IP