Google says that you have to title your ads with "Advertisements" or something similar, this website labels them as "sms vodafone" and "Latest News" so I guess it's against ToS.
The picture above the 160 skyscraper I think is against TOS as well as the bottom box. The numbers clearly points to the links below it. This is MFA alright..
I don't think the site is his, so he cannot remove it. He just want to get some idea about the placement and blending techniques used in that page