I've noticed the growing popularity of these exit pop-ups used by marketers to increase conversion rate by providing an exit offer. A lot of the time you talk to a "virtual live agent" which is pretty much a script that tells you something along the lines of "get an additional 10% discount from me". The problem with that is, the discount made by these live agents are rarely honoured. You go back to the site through the live agent, and there's no discount. This makes sense because if only the people who are leaving are offered a discount, what about the people who actually bought the products on the page? So obviously it's unfair to have such a discount tactics in place. So, seeing that these discount claims are obviously forged, would it not constitute false advertising and misleading information? Anyone else see this as very wrong? Is this illegal?
It works. Thats why people do it. You get the best deal right before you walk out the door. Happens in the car industry why not on the internet. It just a gimmick to turn a non buyer back into a buyer. People want to think they got deal so show them a deal. Who really cares if it is a real deal or not. The buyer is happy because they think they got a deal.
I disagree, these discounts are nearly always honored. In fact, I recommend you look for an exit popup if buying anything from a long style sales page. I even made one myself using some simple code, although it did not have the fake operator.
the internet is one big scam-a-thon along with the off line world. Re: the specific offer, I have nothing to offer.
Trading standards in the Uk would have a field day with this sort of thing! There is no way you can get away with offering a discount and not honouring it.