Hi, say for example i enter the broad match souvenier gift shop does that mean that my add will also show if some enters just one of the words? i.e. "shop" obviously I don't want my ad to show for something that broad ranging, I don't mind if it comes up for souvenier gift shop shop souvenier gift gift souvenier shop buy gift souvenier shop etc, so does that mean I'm better off using phrase matching? Thanks for your help!
Hi Teeny from google help "With broad match, the Google AdWords system automatically runs your ads on relevant variations of your keywords, even if these terms are not in your keyword lists. Keyword variations can include synonyms, singular/plural forms, relevant variants of your keywords and phrases containing your keywords. For example, if you are currently running ads on the broad-matched keyword web hosting, your ads may show for the search queries web hosting company or webhost. The keyword variations that are allowed to trigger your ads will change over time, as the AdWords system continually monitors your keyword quality and performance factors. Your ads will only continue showing on the highest-performing and most relevant keyword variations. " The best advice I can give is to use all three at first i.e. broad keyword, phrase "keyword" and Exact [keyword] This will give you the most traffic and will ensure your keyword triggers ads more frequently. After a while you will see (from the reports centre) which negative keywords you will need to add.Hope this helps Damien
Thanks for that I did set up phrase and broad match for the same keyword - but when I hovered over the Quality Score for the broad matching keyword - it said that it was not being triggered because of another keyword - so I didn't think you could run the same keyword for the different options? Thanks Teeny
you most likely will not show up for "shop" by itself, Google does try to have some relevance in broad matching. You may end up showing up for terms like novelty shop specialty shops novelty merchandise gift basket souvenir merchandise souvenir t shirts shop