This website ranks on page 1 Google for the enormously competitive keyword "sunglasses" but they seem to be breaking several of the "rules" that Google lays out for having a well optimized website...for instance...WTF is going on here and is it actually helping them?: http://www.hisunglasses.com/links.php This looks to be a gargantuan recip link situation. I have checked a few of the sites and found no recip links, though...could be some sort of three way linking strategy. They also have no real content anywhere on the site - all products and that's about it. At any rate - any ideas / input on this is appreciated. Figured I'd come to the best to find out!
Have you looked at the inlink data from yahoo explorer - what sort of quality backlinks are they getting? How old is their domain name?