I do not think they look the same, but the way you guys are talking about them is Kinda funny.. Good idea though
It's simply a new feature offered by Google. Nothing unusual about it. Check it out here: http://www.google.com/coop/
Actually, I read about these guys a while back. I think the entire search engine database if filled with their affiliate links and sponsored results. It looks like google so that people assume that the seach results are free listings and are more trusting of the results. If you copy the shortcut on the link in the search the go to http://feed.validclick.com/. So they have completely monitized their search.
It's actually very simple. The search is using Google's search APIs, and the rest of the site is pulling RSS feeds. But the looks are very similar
There will be a lot of search engines coming up but who will survive for a long period is not guaranteed. IMO QUALITY search engine will stay for longer period.
This ought to change things....... Google recieved a Patent on its search results "look" http://www.cbc.ca/money/story/2006/12/14/google-patent.html
well i typed in the keywords that my sites come up for and there is a few differant sites in there and stuff. So no its not a google clone exactly, allthough the search does look abit like it
it uses free altavista feed and the ads are from overture xml feed. altavista is also used for metasearch engine scripts